Tuesday, August 9, 2011

Leica V-Lux 20: iPhone Protective Case (Y+R, Switzerland)


"The Leica V-Lux 20 is the ideal camera for on-the-go.
It’s user-friendly and especially handy – qualities it shares with the iPhone.
In one respect though the Leica leaves the iPhone far behind; although the same size,
it takes much better pictures. As a give-away for trade visitors, protective cases
were produced that made iPhones look like a Leica V-Lux 20.
They enabled people to experience immediately the handy size of the camera."
(From AdsoftheWorld.)






Advertising Agency: Y+R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Designers: Joelle Hauser, Sarah Paul

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