Sunday, August 21, 2011

International Fund for Animal Welfare: Darling Harbour Whale Sighting (JWT, Australia)

   Powerful ambient...

YouTube description:
"Commercial whaling was banned in 1986. Today, whaling nations use a legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. The International Fund for Animal Welfare tasked us with spreading awareness of this brutal slaughter in Australia on international anti-whaling day. To create maximum impact, we needed to engage with the audience in a very different way. There was a strong need to bring the experience closer to the shores of Australia."

Credits from AdsoftheWorld:
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creatives: Harsh Kapadia, Chris Andrews
Deputy Creative Director: Keith Nicolas
Account Director: Daniel King
Agency Producers: Justine Kubale, Sherry Cheesman
Designer: Thomas Puller, Simon Bronson

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