Monday, August 22, 2011

If Insurance Toy Store commercial + behind-the-scenes video

While I wasn't impressed by the burglary spot for If Insurance,
I was touched by the Toy Store ad.
watch below...

(This was AdWeek's Ad of the Day on June 29 this year.)

Here's a behind-the-scenes...
I was definitely most impressed by this video out of them all:

Agency: Forsman + Bodenfors
Copywriter: Richard Hallberg
Copywriter: Jacob Nelson
Art Director: Samuel Akesson
Agency Producer: Magnus Kennhed
Production Co.: Camp David
Director: Adam Berg
Producer: Rickard Edholm
Post Production: Redrum Post
Post Production Supervisor: Richard Lyons
Service Production: Stillking Films, Prague
Online/VFX: Syndicate; Music: Martin Landqvist
Sound: Magnus Andersson Lagerqvist
Sound: Riviera; Grading: Mark Gethin
Account Manager: Joachim Levin
Photographer: Linus Sandgren
Account Supervisor: Daniel Smedfors
Editor: Tom Lindsay; Media Agency: MEC
Grading: MPC (The Moving Picture Company)

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