Sunday, August 21, 2011

Greenpeace: White Roofs print campaign (Ogilvy, South Africa)

"White is the new green."
"Simply painting your roof white reflects the sun’s rays, which helps cool down the environment.
In the fight against global warming, one degree cooler in our cities equates to three degrees
cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox,
whose home is melting at a rapid rate."

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Art Director: Marianne van Onselen
Copywriter: Stephanie van Niekerk
Retoucher: Paul Vermeulen
Photographer: Mike Lewis
Published: June 2010

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