Friday, August 12, 2011

Chevrolet: Zafira "Echoes" (Sao Paulo, Brazil)



The challenge:
How to sell the Zafira minivan's main benefit and, "at the same time,
turn the point of sale into something interactive?"




  


Advertising Agency: Salles Chemestri, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigue, Victor Hayashida
Art Director: Andre Marques
Copywriter: Pedro Furtado
Published: March 2011

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