Tuesday, July 5, 2011

"Separate" Ad Council commercial

There's also "Chill," "Clean" and "Cook." 
See more at YouTube.com/AdCouncil.

1 in 6 Americans will get sick from food poisoning this year. Food poisoning (also referred to as foodborne illness) is a serious public health threat in the United States. In fact, the Centers for Disease Control and Prevention (CDC) estimates that 48 million people get food poisoning each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. Children, the elderly, and those with weakened immune systems are especially at risk of contracting food poisoning, but there are practical steps that families can take at home to help reduce their risk of getting sick. 

The new Food Safe Families PSAs work in tandem to illustrate safe food handling tips in a variety of ways to convey that food poisoning is a relevant issue today. Humorous television vignettes illustrate that safe food handling doesn't have to be over the top, while serious radio spots emphasize the consequences of food poisoning in a relatable way. Striking print and web banner headlines provoke consumers to question their food safety steps and seek more information at FoodSafety.gov. 

All of the PSAs encourage audiences to visit http://www.foodsafety.gov/ where they can learn safe food handling tips, ask food safety questions, and stay informed of the latest food recalls.

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