Saturday, July 16, 2011

Lenovo - "Boot or Bust" commercial

"Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology
for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s
laptop where its mouth is and created the most over-the-top product demo ever tried."
(From AdsoftheWorld)

 Advertising Agency: McKinney, Durham, North Carolina, USA
Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Producer: Brian Kessman
Interactive Production Coordinator: Jesse Wright
Published: July 2011

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