Friday, July 22, 2011

Kraft Macaroni + Cheese: Heated Noodle - Ambient, CP+B

America’s favorite comfort food comforts freezing fans...
Kraft Macaroni + Cheese has warmed us on our coldest days for over 80 years.
So why not take it to one of the coldest, most iconic places in America, Green
Bay’s Lambeau Field, to let the warm, cheesy goodness work its magic there?
A heated Big Noodle was delivered so that hardcore fans could warm
themselves when the temperature falls below freezing.
Advertising Agency: CP+B, USA

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