Saturday, June 18, 2011

Committee of Organ Donation in Lebanon: Corporate Identity

  
Brilliant.




Brief:
To design the corporate identity for an organ donation inititiative. Since it was our only tool of communication, the design had to instantly convery the message of Organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.

Creative Execution:
When you pledge an organ, you gift someone a new life.
We simply brought this insight to life through our design.

Results:
The organ donation initiative has just kicked off and the response has been encouraging.
The simple representation of organ donation through the message of gifting has been noticed
by people and well appreciated.
 
Advertising Agency: DDB
, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Account Director: Hala Saif
Published: January 2011

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