Friday, May 20, 2011

Volkswagen Parking Precision print campaign (Germany)

"Precision parking.
The Touran with Park Assist."

From AdsoftheWorld:
"Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new 'Park Assist' electronic parking system from Volkswagen, there's absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be."

(Check out two other ads from the campaign here and here.)

Advertising Agency: Grabarz + Partner, Hamburg, Germany
Creative Directors: Ralf Heuel, Tom Hauser, Timm Weber, Christoph Stricker, Christoph Breitbach
Art Director: Tim Hartwig
Copywriter: Christian Möhler
Photographer: Patrice Lange
Published: March 2011

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