Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Grace Meurer, Roberto Callage
Art Directors: José Bortolini, Vinícius Turani, Matheus Mendes
Copywriter: Felipe Lermen
Illustrator: Neorama Imagevertising
Art Buyer: Mariene Braga
Life was pretty boring when we still lived in caves. It was good that we made the move to cities.
And even better when we invented the right car for the city.
After all, we didn't leave our caves in order to look for parking spaces!" Thanks for the tip Adrants! Here are some other ads from the campaign: "A big idea for two"
"It's nice to be part of a twosome - but when are there ever just the two of you in the city? Somehow there's always someone there who you'd rather wasn't. Those who have a car without room for a fifth wheel can count themselves lucky. Because togetherness is always best when there are just two of you."
"Being different from others isn't always easy -- and it can be quite hard work. But it can also be very simple and lots of fun. With smart BRABUS tailor made you can drive a car that is truly different.
Just like you yourself."
"Without curiosity we'd still be sitting in the trees -- instead of searching for videos on youtube.
Curiosity is a fine thing. It rewards us time and again, for example with an amusing advert or
the realisation that a small car can be a great thing."
"Become Someone Else. Pick your hero at Mint Vinetu."
(Links: 1, 2, 3, 4) Advertising Agency: Love Agency, Vilnius, Lithuania Creative Director: Tomas Ramanauskas Art Director: Gediminas Saulis Copywriter: Tomas Ramanauskas Photographer: Cyclopes-Photo.com Published: April 2011
"Let your friends help you decide where to eat: http://binged.it/kwi2vz
Sushi? Tacos? Vegan ice cream? When you can't decide where to go, you look to your friends for recommendations. Now Bing Social Search makes it easy to find the right place to grab some grub based on the Likes of your Facebook friends.
"You've always trusted your friends when it comes to discovering new music, what to do when those tough decisions roll around, and even what shirt to wear for the big show on Friday. Now let them help you make decisions when it comes to search, too. Bing Social Search makes it easy to decide by suggesting the things your Facebook friends like."
Senior Director Advertising: Pamela Duckworth; Director: Noam Murro Chief Creative Officer: Tor Myhren; Executive Creative Director: Todd Tilford
Creative Director: Denise O’Bleness; Creative Director/Art Director: Luis Romero
Agency Executive Producer: Andrew Chinich; Agency Assistant Producer: Lindsay Myers
Agency Music Producer: Josh Rabinowitz, Lee Brooks, Ryan Duda; Account: Beth Culley, Dustin Newman
Casting: Jerry Saviola; Business Manager: Diane Wolfe
Production Company: Biscuit (LA); Executive Producers: Colleen O’Donnel & Shawn Lacy
Line Producer: Jay Veal; Director of Photography: Simon Duggan
Chief Creative Office: Susan Credle
Executive Creative Director: Susan Credle, John Montgomery
Creative Director: Keith Hughes
Copywriter: Susan Credle, John Montgomery
Art Director: Keith Hughes, Trip Park
Agency Producer: Eric Faber
Production Company: Duck Studios
Advertising Agency: Young + Rubicam, Paris, France
Creative Directors: Laurent Bodson / Les Six
Copywriters: Yohann Ancele, Montassar Chlaika
Art Directors: Julien Vallon, Louis Greskowiak
Photographer: Nicolas Buisson
Art Buyers: Claire Nicaise-Schindler, Amélie Crinon
Model Making: Sébastien Baille
The art direction in this ad caught my attention - what about you?
(Saw it on ESPN at the gym - see description below.)
"Your finances can't manage themselves, but that doesn't mean they won't try. Bring all your finances together with the help of the one person who can -- a CERTIFIED FINANCIAL PLANNER™ professional.
CFP® - Let's make a plan.
CFP Board's first large-scale Public Awareness Campaign to increase awareness of CFP® professionals includes this 30-second television advertisement, which will be broadcast during 2011 on national television channels including CNN, ESPN, Fox News, HGTV, The History Channel, MSNBC and The
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Arpad Fekete
Copywriter: Radu Constantinescu
Published: March 2011
Alright, alright monster children, I know you've been waiting for me to post this one...
(If any of you were old enough to stay up past your bedtime and watch Saturday Night Live last night!)
"Lady Gaga builds one of the world's largest fan bases
by using the web to talk directly and openly to her community.
This film celebrates Lady Gaga's special and unmediated relationship with her fans, the Little Monsters. The making of this film is a demonstration of the power of the web in its own right. The entire project, beginning with Lady Gaga's shoot in NYC on May 8th, to shipping materials to the television networks for air, took 10 days. Within hours of the release of her new single "Edge of Glory" on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film.
The film was completed on May 18th in time to air during Lady Gaga's performance on the season finale of Saturday Night Live, and to also live on the web forever."
"This network spot shows the benefit of having 4G speed, and the result of being left behind on a slower carrier. We see a man eagerly eyeing the clock in a train station. As it strikes 12:00, he throws down his trench coat and bursts into an elaborate dance. While he goes through his routine, we pan out and see others standing around the platform in similar trench coats, watching him with looks of frustration and disbelief. He slowly stops as he realizes he is dancing alone, he pulls out his phone and sees that the message he has been downloading for a few minutes has finally finished. The attachment reveals the news -- 'Flash Mob moved to 12:30.'" "Don't be the last to know. Get it faster with 4G. It's the network of possibilities, AT+T."
"Olvarit organises babies-only tasting at a Michelin-starred restaurant. Olvarit babyfoods have launched a new range of creative pots by inviting 20 babies to a unique tasting at one of Belgium’s finest restaurants: De Pastorie, in Lichtaart. Olvarit’s research showed that young parents prefer preparing their own meals for their baby – but that they often worry about whether they’re doing it right. Knowing which kinds of meat or fish to serve and getting the quantities just right is often more complicated than you’d expect. So the Belgian babyfood brand, part of the Nutricia group, came up with a new range of foods: Olvarit Ingredient. Six different varieties of meat or fish in just the right quantities.
So you can combine their work with yours to combine with fresh vegetables to create a delicious homemade meal for your baby. There’s even an Olvarit recipe book to help make your meals even more interesting. And to show the creative possibilities the new range offered, Olvarit and advertising agency Duval Guillaume Antwerp/Modem organised a tasting with a difference. An invitation was sent out to the company’s mailing list, and 20 lucky guests were selected to be the first to try the range at one of Belgium’s finest restaurants. Chef Carl Wens conjured up two delicious courses and the babies were given free reign to enjoy their meal as only they could."
"To launch their latest ingredient range Olvarit organized an exclusive tasting-dinner in a Michelin starred restaurant. And they invited some very special guests: baby's."
"'Sweet Tomorrow,' centers on the lives of expectant parents and emphasizes the reliability of the Subaru brand. It tells the story of a young Chinese couple balancing tradition with their Chinese-American lifestyle. The campaign shows the couple preparing for parenthood and introduces Subaru as their choice for safety and comfort in the next chapter of their lives." "Welcoming Party"
(December 2010) "We like to think of ourselves as a welcoming party."
"For the life you live, a car you can love. It's called a Subaru."
"British cuisine also knows how to colonise our tastebuds. And now their pastrycooks have taken the unmistakable taste of japan to bring us the WASABIMUFFIN. The traditional five o'clock tea is no longer that traditional. WASABIMUFFIN is an excellent snack that helps put some spice into all those tedious customs. A combination as explosive as the Queen's cannons. Now, five o'clock tea is fire o'clock tea. God save the WASABIMUFFIN!"
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Credits: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira
Published: April 2011
"Precise parking has always been an enormous challenge for a lot of drivers. That was yesterday. Today, with the new 'Park Assist' electronic parking system from Volkswagen, there's absolutely no need to worry about whether your car fits into a tight space or not. Park Assist is always a reliable friend when you need to park precisely. Now matter how full your garage may be."
(Check out two other ads from the campaign here and here.)
Advertising Agency: Grabarz + Partner, Hamburg, Germany
Creative Directors: Ralf Heuel, Tom Hauser, Timm Weber, Christoph Stricker, Christoph Breitbach
Art Director: Tim Hartwig
Copywriter: Christian Möhler
Photographer: Patrice Lange
Published: March 2011
"See what happens to an unsuspecting John as he deals with a puppet that never sleeps--
because of the whole 'no eyelids' thing."
Like Doug? Follow him on Facebook and Twitter: facebook.com/focusdoug or @focusdoug Like John? Follow him on Facebook and Twitter: facebook.com/focusjohn or @focusjohn For more info on the all-new 2012 Ford Focus, go to ford.com/focus
"Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom.
We had to demonstrate that the condoms were safe and of maximum quality. Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and
discos of Buenos Aires so that people could test Tulipan’s quality and safety. Results: We ended a long time installed prejudice, changing people’s perception and consequently
raising the frequency of usage and the sales of Tulipan condoms."
Advertising Agency: Young + Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
Published: April 2011
Advertising Agency: Young + Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg
Art Director: Matias Varise
Photographer: Juan Mathe Retoucher: Dani Romanos
Published: April 2011
""Waves" is Mountain Dew's new tv spot featuring the pioneers of tarp surfing doing their thing at the 605 Bank in Norwalk, CA. Featuring music from Theophilus London ("Flying Overseas" remix), plus Santa Cruz boys Nic Lamb, Homer Henard and Omar Etcheverry, professional skaters Darin Jenkins, Garrett Plotkin and Holly Lyons and AM Force skater Chris Mendes."
"Erik Van Wyk's latest offering is a breathtaking piece of human whimsy for Cadbury's Glass And A Half Productions filmed entirely on location in rural China. Visual authenticity and pitch perfect performances formed the basis for creating and capturing a surreal moment of pure joy.
Working with untrained talent did not come without its challenges, although integral to Erik's vision
for balancing respect with a heartfelt connection towards the reclusive and charming monks.
Van Wyk, 'What this endearing group does so beautifully and simply, is reflect humanity back to us.
The part of humanity we like.' As always, Executive Producer/Producer Melina McDonald
(Thanks for sharing AdsoftheWorld!) Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner; Creative Director: Jonas Keller
Art Director: Jonas Keller; Copywriter: Daniel Pieracci
Production Co: Element E; Director: Alex Feil; Director of Photography: Alex Barber
"A restaurant full of surprises: What happens when Nico Rosberg and Michael Schumacher meet while having dinner, you'll see in this spot... For more information about our race team visit: www.mercedes-gp.com." "Drive and Seek"
'The new C-Class Coupé has a very special mission: Watch the first pictures of the interactive film about the new coupé, now! Experience the full length interactive film on www.mercedes-benz.com/c-coupe now." "Sorry"
"In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper." "Sunday Driver"
"A Mercedes-Benz will bring you through the winter in style. However, even a 4MATIC drive cannot protect a professional racing driver from the other drivers."