Thursday, March 10, 2011

Royal Enfield Short Film, "Handcrafted In Chennai" (Motorcycles)

Simply splendid.

YouTube description:

A Royal Enfield is a rare breed in an age of mass-produced, user-friendly predictability. This is a mechanical motorcycle, handcrafted with love, engineered with purpose, and designed in a way that gives each machine its own unique character. This character is reinforced by Royal Enfield's cultural DNA - by where it was born, and by where it is now built.

Its classic British pedigree shows in every line, while the gleaming new engine hints at the devotion that has enabled this legendary marque to thrive in the outskirts of Chennai.

This film, "Handcrafted In Chennai", is a tribute to the wonderful people who build, sell, ride and maintain these beloved machines, and is a heartfelt tribute to the city that Royal Enfield calls home.

Advertising Agency: Wieden + Kennedy, Delhi, India
Creative Director / Art Director: V. Sunil
Director: Bharat Sikka
Published: March 2011

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