Tuesday, March 15, 2011

Paic: Workout print campaign (Y+R Paris)

"Goodbye fat,
A few drops are enough."

(In French, "graisse" means both "fat" and "grease.")
 





Advertising Agency: Y+R, Paris, France
Creative Director: Carmine Coppola
Copywriter: Daniel Lobatón
Art Director: Fabien Habasque
Designer: Laurent Baghdassarian
Published: January 2011

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