Tuesday, March 29, 2011

Honda Crosstour "What It Isn't" commercial

SIMPLICITY.
LOVE.

"What it isn't, is what it is. The Honda Crosstour with available 4-wheel drive."

  
  
   
 

2 comments:

Katie said...

I also love!!! Doesn't it make you mad when you see great ads like this? So simple. I will say though, was it enough to sell the car for you? Don't get me wrong, the ad was great in terms of tone, and building a brand identity--but it didn't tell me how many airbags the thing had. Not a lot of info. Curious to see what you think--the truth is every time I see this ad on TV I sit and pay attention. I really do like it.

Liza said...

Maybe not mad, just jealous I didn't think of it myself! Car ads can't always be about airbags - it's nice to see real creativity here! Commercials that make you pay attention are what advertising is all about!