Thursday, March 3, 2011

FAGE Total Plain Extraordinary commercial (Greek Yogurt)

Brilliant art direction. Beautiful copy. For Fage plain yogurt.

Voiceover: Williem Dafoe. Genius choice.
  
COPY:

"Plain was the same as it ever was the same. Plainly plain. Samely same. But then, someone lit the flame. Plain rode away on lion's mane. Where plain meet fruits with strangely names. Such wonderful things they did contain. A shot of life to a hungry vein. The captive beast who broke the chain. And there upon that fruited plain is where plain became what plain became. So much more than more than plain. Plain will never be the same."

(Found this on YouTube.com/FAGEUSA.)

 

 

10 comments:

gabrielle said...

I am a TV junkie too, but not for the same reasons I just enjoy the zoning out feeling after a busy day. I can not say I feel the same about TV ads, normally I Tivo shows and just fast forward through the commercials, but this commercial grabbed my interest, beautifully made, and I loved the dialog. It actually puts me in a calm state when it comes on.

Liza said...

Glad you enjoyed too Gabrielle! I feel calm watching it as well. And I adore the copywriting.

iuli said...

Incredible product and incredible advertising. It is not often that you can associate the words "elegance" and "poetry" with advertistment. Mostly I mute commercials, but for this one I drop whatever I am doing and stare at my TV! (came across you blog while I was searching for the copy ... to put in my own blog about this same ad!)

Liza said...

I agree, incredible poetry!

DEB said...

Never have I experienced a more artistic commercial.the script reminds me of a genius Dr.Seuss excerpt.Strongly persuasive marketing!deb.

Liza said...

Thanks for the comment Deb, I thought of Dr. Seuss too when I heard the copy for the first time!

Jason said...

I want to know who wrote this, it is beautiful poetry.

Dorota said...

i never thought i would say it about an add but this one is really lovely...

dandylion117 said...

Brian Tierney wrote the poem for the advert which went through Mullen.

Just fantastic isn't it? And you cannot go wrong with Willam Defoe as a narrator. His voice is just ahhhh...

Liza said...

Fantastic it is!