Monday, March 14, 2011

"The entire espresso world in an illy capsule" print ad


"To discover the espresso world you need the one and only, outstanding quality blend of illy.
Deriving from 9 varieties of 100% authentic Arabica coffee, this blend remains unchanged in 
more than 140 countries worldwide. You need a barista for the perfect interaction of coffee 
and water, at the precise time and temperature. Pre-infusion, a pause and finally brewing
of the ultimate, velvety espresso with its characteristic lasting cream...
Or you simply need an illy Iperespresso capsule, which encloses everything inside of it."
Advertising Agency: TBWA\ATHENS, Athens, Greece
Creative Director: Panagiotis Tzempelikos
Art Director: Popi Vagianou Copywriter: Valia Papadimitraki
Photographer: Tasos Vrettos Director of Account Management: Panagiotis Daris
Account Director: Kim Stamiris Print Production Manager: Tasos Petrakopoulos
Published: February 2011

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