Wednesday, February 23, 2011

U by Kotex Cheerleader commercial

The U by Kotex campaign (remember the "White" ad?) is back with "Cheerleader!"

COPY:
"I love frolicking through fields when I'm on my period. That's why I trust my tampons with HydraWeave protection. ('When I do this... my tampon holds 97 percent more!') Only we have the patented FlowTrap shield. ('We have German-engineered trickle proof technology. P-E-R-I-O-D!')
U by Kotex - amazing protection, no hype. ('Period!')"
 
Super: "Don't trust the hype. Trust the tampon."

(Visit the U by Kotex YouTube page to see more videos.)

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