Sunday, February 27, 2011

Neckermann Reisen: Melted Snowman


"Send the winter in the desert. Or in the Caribbean, Australia or South America...
Neckermann makes it possible."

"We sent out melted snowmen in a glass to selected Neckermann travel agencies.
Content: a carrot, a few pieces of coal, some buttons – and a load full of water.
During the campaign between October and December 2010, the glass was placed 
on desks and hence promoted the offer in a attention-grabbing manner."

Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Directors: Sarah Remböck, Monika Gruber, Katharina Bischof
Copywriter: Stefanie Mayerhanser
Published: July 2010

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