Thursday, February 24, 2011

Miracle Whip - Take a Side campaign

Do you love it, or hate it?  Personally, I hate it!!!!
   But that's just me (and a whole lot of other people!)

Watch "Take a Side" and see who's on the two teams...
(You might see someone you recognize!)




and Twitter.com/MiracleWhip to get in on the fun!
 

1 comment:

Sharon Delman said...

I believe Kraft's strategy is to create in-group feeling and the Miracle Whip haters are the foil used to galvanize the Miracle Whip lovers. I also believe Kraft is trying to convince households where there are mixed taste preferences to believe that its OK to buy two products. I've posted a full review to my web site: http://www.markdelman.com/2011/04/miracle-whip-take-sides-ad-campaign-review.html