Saturday, February 5, 2011

FVAP "Your Greatest Weapon" Super Bowl commercial

Forget GoDaddy.
This could be one of the most controversial ads of the night,
for the Federal Voting Assistance Program...
What do you think?

YouTube description:
"Just as the pen is mightier than the sword, your vote will always carry greater strength than any gun. Here's a spot Mullen put together for the Federal Voting Assistance Program to remind American servicemembers to send their votes home where they belong.

This is my weapon. There are many like it, but this one is mine. My rifle is my best friend. It is my life. I must master it as I must master my life. My rifle, without me, is useless.

In the new Department of Defense public service announcement (PSA) the Rifleman's Creed acts as a call to action -- your vote is your most powerful weapon. It will debut on the American Forces Network (AFN) during Super Bowl XLV on February 6, 2011. The message, your vote is your weapon. Register."

Agency: Mullen (Boston, MA), Chief Creative Officer: Mark Wenneker
Group Creative Director/Copywriter: Dave Weist, Group Creative Director/Art Director: Tim Vaccarino
Copywriter: Brian Tierney, Executive Director of Integrated Production: Liza Near
Producer: Susan Poor, Account Service: Don Lorenzet; Chip Cook
Media: Joslin Higgins, PR: Kate Hunter, Production Company: Imaginary Forces
Director: Brian Mah, Executive Producer: Ben Apley, Producers: Crystal Deones; Adam Lawson
DP: Aaron Platt, Lead Animator: James Anderson, Editor: Joe Denk, Inferno Artist: Rod Basham
Colorist: Rod Basham, Sound Design/Mixer: Mike Secher; Keith Roberts

YouTube Category: Education


Anonymous said...

Why controversial? For the audience intended (the military) the Rifleman's Creed is something they learn in Boot Camp. This imagery leverages the idea that the civilian leaders (who are elected!) control the military, that the ballot is more powerful than the bullet, that the pen is mightier than the sword.

I think this ad will make grown men and women in uniform weep in appreciation.

Lizasan said...

I'm a fan of the ad as well, just wondering if people will go nuts saying it's too soon after the Tucson shooting...