Have you seen the ads for the new Smirnoff ice flavors?Lemon+Blueberry and also Cranberry+Lime? The ads are alluring... pictureque shots of the fruits that whisper, "You are thirsty, come drink me, cool off and give your taste buds something sweet..."
Searching YouTube for the ads (can't find them yet), I found two other dazzling ads from the Smirnoff brand... check them out:
The ad below, “Ode to Flavour” from Haagen Dazs, is simply, beautiful. The copy is as graceful as the art direction. And it’s not a “see and say” ad… meaning the scenes we see don’t match perfectly with the copy, and I'm more than ok with that. (Those kinds of ads drive me nuts sometimes; not very good uses of creativity if you ask me.) You can see the ad at www.haagen-dazs.com, too.
“To the seekers of things which are one of a kind. The authentic, the rare, the hard to define. To those who can judge a fruit by its scent, know all things great require time and intent. To those who’d climb mountains or sail across seas for the perfect vanilla or honey from bees. To the lovers of orchards where simple is grown, who treat every bite as a world of its own. To those always searching for what’s pure and what’s real, from we who believe, we know just how you feel. Haagen Dazs.”
YouTube description:“One balloon and a couple of evenings after work -- Dyson engineers show how inducement and entrainment works on the Air Multiplier™ fan. If you watch closely, the balloon is sucked into the airflow from behind and to the side of the fan; this is inducement and entrainment of the air. Lots of experimentation with different sized balloons and other objects produced this video. And although edited to include our successful attempts, the video is made from completely genuine footage (and no, the balloon isn’t attached to anything). Find out more at: www.dyson.com/fans. Disclaimer: This was created and executed by trained Dyson engineers under a controlled environment. Do not attempt to duplicate.”
Because I wanted you to simply experience the fantastic wonderfulnesstrosity of Jason Bateman and Will Arnett (from Arrested development) and Rachael Harris (from The Daily Show and also Ed Helms' snarky wife in The Hangover) and Aubrey Plaza (from Parks and Rec and Funny People)! ALL HUGELY AMAZING CASTING CHOICES!!
The YouTube video description reads: "Go ahead, dish it out. Dixie Ultra's can take it."
You know what Dixie Ultra? I don't think you can take it!!
Watch the ad below and judge for yourself... The plates really just don't look that sturdy to me!
Personally, I might have actually bought them at the store before I saw this ad. Now? Not a chance!
"How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials?"
Re: Anonymous Anonymous wrote "Use old spice. Our dads use it, our grand fathers used it, because it works. Stop asking or begging for hugs. You smell bad!"
(YouTube video description: "Dearest Anonymous, I gladly accept your nomination and hope my reign as your 147th king will be long and full of win! Thank you for your continued support! Love, The Old Spice Man.")
Re: Perez Hilton On the Internet, Perez Hilton wrote "New Old Spice Guy Commercial!"
On Twitter, Alyssa_Milano wrote "GENIUS. Shirtless Old Spice guy replies on Twitter w/ hilarious personalized videos http://tnw.to/16XQ3 /via @Zee"
Also, On Twitter, Alyssa_Milano wrote "Are you flirting with me, @oldspice guy...
And On Twitter, @Alyssa_Milano wrote "Ummm --- Are you sitting down??? Sit down. Ready? The @oldspice guy sent me roses!"
Re: @Starbucks On Twitter, @Starbucks wrote "@oldspice You look cold. Need some coffee?..."
George Stefanopoulos - Re: @GStefanopoulos On Twitter, @GStephanopoulos wrote "@OldSpice Hey Old Spice Man -- Political question: President's lost some female support. How does WH get those women voters back?"
"A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down.
Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa's character, a dashing shirtless man with over-the-top humor and bravado. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos. The group has made videos in response to Digg founder Kevin Rose, TV star Alyssa Milano (now big on Twitter) and many more people, famous and not.
It is well done and it appeals to peoples' egos - but there is something more, too. It feels very personalized, even if it wasn't directed at you. Those people that got responses, and many people who didn't, have Tweeted, Facebooked and otherwise shared links to the videos back out across their social networks.
Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. 'In a way there's nothing magical that we've done here,' he explained by phone this afternoon. 'We just brought a character to life using the social channels we all [social media geeks] use every day. But we've also taken a loved character and created new episodic content in real time.'"