Monday, October 18, 2010

New Xerox commercials

Have you seen the new ads for Xerox?
  They're great!

 Tagline:
"With Xerox, you're ready for real business."
 (Learn more at RealBusiness.com)

The first is my favorite,
Notre Dame Cuts Printing Costs
 
YouTube description:  "The iconic Notre Dame Leprechaun, seen here as a cut-out. Xerox developed a comprehensive student print management program that helped reduce printing costs by 20% and cut printing waste by 60% campus wide. Now the University of Notre Dame has the freedom to focus on winning both on the field and off!"


YouTube description:  "The New York Mets mascot is better at entertaining fans and leaving direct mail design and direct mail marketing to Xerox."

 
YouTube description: "For Ducati, testing bike aerodynamics is a far better use of time than, say, translating manuals into Portuguese, something Xerox easily manages for Ducati technical communications globally."
 
  
Learn more about the Xerox/Ducati partnership:


 

YouTube description: "Bellmen at Marriott Hotels + Resorts show how they couldn't finish the company's monthly invoicing because they were focused on what's really important -- providing exceptional customer service. Luckily for them, Xerox automated Marriott's global invoice process and handles 11 million Marriott invoices annually."

 
Learn more about the Xerox/Marriott partnership:
"Marriott Customer Satisfaction"



And check out some


You can learn even more about the campaign:
"Ready for Real Business Roundtable Discussion" (Xerox and Y+R)
YouTube description: "Xerox CMO Christa Carone, vice president Barbara Basney; and Y+R's associate creative director Corey Rakowsky, in a behind-the-scenes chat on the new ad campaign and the companies involved like Target, P+G, Marriott and Ducati."
 


Finally, I thought I'd share this last video:
The Evolution of the Xerox Brand
 
(I found all the ads and videos on Xerox's YouTube page.)

Screenshot of www.RealBusiness.com:


(Check out two other Xerox's older microsites: HelpIOS.com and FrugalColor.com.)

No comments: