Friday, November 5, 2010

Barbie "I Can Be" commercial

Have you seen the "I Can Be" commercial for Barbie?
  Not what I'd expect from the brand, but then again, I like the unexpectedness! 
    Wonder what parents think...
  

And here's a behind-the-scenes of "I Can Be":

Go to ICanBe.Barbie.com to play games and "try on" careers
or visit Barbie's Facebook and Twitter page (screenshots below) and also their FourSquare page.
   



What I really want to know is who is really visiting these sites?
How young are their visitors and how appropriate is it for them to be on Facebook and Twitter?
Can they even read or do their parents read the Tweets to them?
WEIRD.  DO TELL.

Finally, I'll close with a recent "I Can Be" Barbie commercial for the Kitty Care Vet Doll, in line with the aspirational career theme and also a video of a Japanese Barbie bridal fashion show, cause Japan is awesome like that!


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