Thank you to everyone who has posted about the new ads for Toyota Highlander... at first, I thought they were cute. Or maybe I just thought the kid was cute. But now, he's really starting to bother me. Those poor parents out there. Also, what kid uses "je ne se quoi" as part of their vocabulary? (The copywriter is pushing it.) Found them all on YouTube.com/ToyotaUSA. The kid's even got his owntalk show.
Tag: "Just because you're a parent, doesn't mean you have to be lame."
Found the ads on Air New Zealand's YouTube page (screenshot below), where I found out that another spot, "Relationship Advice" will be posted online on Wed. Oct. 27... I'll be sure to post it too! (Also coming soon, "One to One.")
"Anheuser-Busch describes Budweiser's new "Grab some Buds" ad from Anomaly as a "beginning of a journey. The ad campaign is called "Anticipation," and endears itself to what we call our Budweiser loyalists. So, what you're going to have is a lot of beautiful visuals, camera angles, great music, which builds the spot in that feeling of anticipation and pays off with a fairly big crescendo."
YouTube description: "The iconic Notre Dame Leprechaun, seen here as a cut-out. Xerox developed a comprehensive student print management program that helped reduce printing costs by 20% and cut printing waste by 60% campus wide. Now the University of Notre Dame has the freedom to focus on winning both on the field and off!"
YouTube description: "For Ducati, testing bike aerodynamics is a far better use of time than, say, translating manuals into Portuguese, something Xerox easily manages for Ducati technical communications globally."
YouTube description: "Bellmen at Marriott Hotels + Resorts show how they couldn't finish the company's monthly invoicing because they were focused on what's really important -- providing exceptional customer service. Luckily for them, Xerox automated Marriott's global invoice process and handles 11 million Marriott invoices annually."
YouTube description: "Xerox CMO Christa Carone, vice president Barbara Basney; and Y+R's associate creative director Corey Rakowsky, in a behind-the-scenes chat on the new ad campaign and the companies involved like Target, P+G, Marriott and Ducati."