Monday, September 27, 2010

UPS - We Love Logistics commercial

Have you seen this new ad from UPS? I really like the unexpected art direction and colors... what do you think?

YouTube description:
"Everybody loves something. We love logistics. We love its precision, its epic scale, its ability to make life better for billions of people. Each day, our customers count on us to choreograph a ballet of infinite complexity played across skies, oceans and borders. And we do. What's not to love?"
(I like this one a lot better than the "I Can" spot. Check out UPS' YouTube page for more ads.)
Here's a "logistical" screenshot of

And you can learn more about the"new logistics" campaign at
(Here's a final screenshot):


No comments: