Monday, August 2, 2010

Target's Free To Be You And Me back to school commercial!


"Take my hand, come with me, where the children are free..."
...If this song doesn't immediately make you smile from the inside out (or bring happy tears to the edge of your eyelids with happy memories of childhood), you are one cold individual!

The new Free To Be You And Me inspired commercial from Target  is officially my new favorite ad of 2010 so far, beating out BASF's "We Create Chemistry"!

(A little early for back to school season, but SO wonderful! ...it's called "Triplets.")
 

19 comments:

gregor said...

Thank you for making this video. Was looking all over the internet for it. And, yes, I agree that it's brilliant. Rewound it about 20 times when I saw it on tv last night.

Sarah said...

Yes, thanks for putting this up! It has a lovely little Wes Anderson flair to it which makes me love it even more. Even the font just before the end... Love it.

Lyn said...

Oh I just love this commercial! Takes me right back to first grade. Thanks for sticking up the video!

Lizasan said...

So glad you all enjoy this ad as much as I do. I too have been playing it over and over!!

Leslie said...

Target=Hypocrites

This ad rings hollow and false.

What a shame. Target is contributing to politicians who support discrimination.

Shan said...

Please confirm this IS an old song. I remember it like from first grade, say 1975ish.... maybe "big blue marble"?? any clues? my husband doesn't remember it and is trying to tell me it is a NEW song target created! thanks!!

Lizasan said...

Hi Shan - you are right! It is an old song, and a wonderful part of my childhood memories - check out http://en.wikipedia.org/wiki/Free_to_be_you_and_me

Mandy said...

Is there one Caucasian child in the entire commercial???

minnesotatransplant said...

Huh? Politicians? Discrimination? Only one Caucasian? Who says only white kids are cute? For a commercial promoting "stuff," this ad is uplifting and fun. Some people ... harumph.

Lizasan said...

Thank you MinnesotaTransplant! You summed up my thoughts exactly!! :)

Opulent1 said...

I adore those triplets individuality! I looked up the song today and I have it on my blip.fm list. I think Tar-jay did a real good job in conveying that twins, triplets, etc must be free to be.

Lizasan said...

Yes, I love the way each triplet is unique in style in interests!

Dan said...
This comment has been removed by the author.
Dan said...

I'm with you Lizasan, I love this commercial! (Found your blog when googling the ad lyrics.) The casting, art direction, photography and especially the soundtrack are all great. It puts a smile on my face every time I see or hear the ad. And being able to watch and pause the HD version enabled me to see things I hadn't seen watching on TV. Thanks!

Lib-erlight! said...

"Moving Target" right on the kids! at a school. That is freaky, to me... Marlo Thomas' Free to be You and Me. To bad she sold it (or someone sold it) to Target. I loved that record as a kid and was about something way deeper than selling clothes. Oh, well. it happens to the best songs. if I had never heard the song, I might like it, because the song is wonderful to hear for the first time. Go buy the re-release of the record, as it has such wonderful messages. Now what's with this "moving target" on the children coming out of school?>

Lizasan said...

Dan - right on!!

Lib-erlight, hadn't thought about the target placement before, interesting.

B.C. said...

This has taken me back to elementary school in the 1970's. Incredible. I saw on the Free To Be foundation's Youtube site that the original film is being remastered and will be released later this summer, but right now it's online here: http://www.dailymotion.com/video/xs4af_free-to-be-you-and-me-1974_music
I can't believe how much these songs have stayed in the depths of my memory all these years, and I had no idea they all came from the same film. I'm amazed by the quality and longevity of the work!

Lizasan said...

The film is a huge part of my childhood as well. My mom was a kindergarten teacher and played it for us many times growing up :) wonderful memories!

Don said...

Target was a company I liked until they started supporting candidates that would like to round up these kids and ship them out ASAP. This ad is so hypocritical. Great song, horrible Corporation.