Tuesday, July 6, 2010

IBM commercials (Post 2 of 4...)

After my post on the new ads from IBM (the "Smarter Planet" commercials), I had to find out more about this campaign! I looked at articles from BusinessGreen.com, CNN.com and obviously good 'ol Wikipedia, but I found out the most from the YouTube videos descriptions and copy from previous ads (found on YouTube.com/IBM and YouTube.com/IBMAdvertising.)
    Check out my second group of the commercials below:


January 7, 2009

YouTube video description: "IBM is helping to build a smarter planet with innovation for virtually every industry including healthcare, government, safety and energy management."
Copy: “We can build a smarter planet. Smarter towns (BRITISH POLICEMAN). Smarter cities (COP). Smarter government (SWEDISH WOMAN). Smarter retail (Mom). Smarter shipping (TRUCKER). Smarter airports (PILOT). Smarter food supplies (FARMER). Smarter grocery stores (MOM). Trains (FISHERMAN). Cars (COP). Smarter streets (DETECTIVE). Smarter classrooms (KID). We need smarter people (BUSINESS WOMAN). Really smart (KID). Smarter hospitals (EMT). Smarter energy grid (ENVIRONMENTALIST). Connect them all together (CEO)… and what do you got? (COP) Happier people (KID). ‘I’m an IBMer.’ ‘I’m an IBMer.’ ‘I’m an IBMer.’ Let’s build a smarter planet.”


January 7, 2009

YouTube video description: "IBM broke the petaflop barrier. A petaflop computer has the ability to help IBM build a smarter planet because it is capable of anything from curing disease in the vascular system to redesigning the energy grid."
Copy: "What is a petaflop? A petaflop is 150,000 computations for every human on the planet per second. This computer can be used to help redesign our energy grid, cure diseases in the vascular systems. You could simulate the big bang. We can build smarter cities, cut down on crime, disease, gridlock, global warming. It can help us make the world work better. We just broke the petaflop barrier. I’m an IBMer. Let’s build a smarter planet."


January 9, 2009
YouTube video description: "Math is the only universal language in the world. IBM is utilizing math to build a smarter planet. Through math, IBM can solve problems in finance, traffic and healthcare industries."
Copy: "Math is the only language all human beings share. Math can better predict financial markets, stop a pandemic, tell us how jets fly before we even build them. Math can help us make the world work better. Here’s an equation that can help you get to work on time. Math can do anything - predict mutations, fix the economy, protein folding, telematics. Math can make the world smarter - smarter houses, smarter medicine, smarter systems, grocery stores, supply chains. Math solves problems. That’s what we’re working on. ‘I’m an IBMer.’ Let’s build a smarter planet."


March 19, 2009

YouTube video description: "IBM can help create a smarter energy grid, by building smarter houses, smarter cities, smarter infrastructure and smarter networks. A smarter grid can lead decrease wasted energy and optimize resources."
Copy: "We need a new grid. More than half the energy never reaches a single lightbulb.’Is that true?’ ‘It’s true’. We need a smarter grid... smarter thermostats, smarter utility meters, smarter houses, smarter cities, smarter infrastructure, smarter networks. Connect them all together, and what do you got? Smarter energy grid. A smarter planet. Wasting less energy. That’s what I’m working on. That’s what we’re working on. I’m an IBMer. Let’s build a smarter planet."


April 8, 2009

YouTube video description: "IBM aims to improve the digital management of medical records by connecting the medical data it will be more simple for doctors and scientists to predict trends in drugs, treatments and epidemics. With information working smarter, doctors are able to focus more on the well-being of patients."
Copy: "By 2010, 30% of the data stored on the worlds computers will be medical images. The trouble is all of that information is trapped. X-rays aren’t talking to medical records aren’t talking to patient histories aren’t talking to insurance forms. Were trying to connect all that data, make it smart. We would see the patterns in your medical history, in the histories of entire populations, predict dangerous drug combinations. We could tailor cures to your genetic code, put the focus back where it belongs, on the patient. ‘That’s what I’m working on.’ ‘That’s what I’m working on.’ ‘That’s what I’m working on.’ Let’s build a smarter planet."


April 8, 2009
YouTube video description: "IBM features how cities around the world have made efforts to be smarter. These cities have made changes in healthcare, safety, traffic and energy. Together smarter cities can create a smarter planet."
Copy: "For the first time in history, more people live in cities than anywhere else. Which means cities have to get smarter. New York has smart crime fighting. Paris has smart healthcare. Smart traffic systems in Brisbane keep traffic moving. Galway has smart water. Smart meters in Dallas, Houston, and a smart grid in Copenhagen keep energy flowing. Smart ideas are happening all over the world. I want to bring them all together in your city. A smarter Paris. A smarter Stuttgart. Sao Paulo. Copenhagen. Kyoto. A planet of smarter cities. That’s what I’m working on. I’m an IBMer. Let’s build a smarter planet."


April 8, 2009

YouTube video description: “IBM is helping to create more communication within systems and then helping these systems connect. When systems can work together, things run more smoothly.”
Copy: “Soon there will be 1 trillion connected devices in the world. Can you hear them? Food is talking to store shelves. Cargo containers are talking to supply chains. Power lines are talking to the grid. Now that’s smart. Systems that allow carrots to tell truck drivers how fresh they are. Roads alert cars about traffic patterns. Cars alert mechanics before they break down. When things communicate, systems connect. When systems connect, the world gets smarter. That’s what I’m working on. I’m an IBMer. Let’s build a smarter planet."


April 8, 2009

YouTube video description: “By organizing information into data, IBM is looking for ways to manage information. Organized data can lead to better pattern predictions and smarter decision making.”
Copy: “Everyday we generate 8 times the information found in all US libraries. ‘Where did it come from?’ Store transactions, market movements. Emails, photos, videos, blogs. What if technology could capture all this information and turn it into intelligence? We could identify patterns faster. We could predict with greater confidence. Convert data into action. Smarter information means smarter decisions. Smarter decisions build a smarter planet. That’s what I’m working on. I’m an IBMer. Let’s build a smarter planet."


Stay tuned for post 3!

 

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