Tuesday, July 13, 2010

Allstate - "Meet Mayhem" and more Mayhem!

They're here! The Allstate "Mayhem" ads!  (I posted last month about the "Mayhem is Coming" teaser ads.)

I found them on YouTube.com/Allstate earlier this week and I think they're really fresh for the Allstate brand....

Check them out below and here are links to some other new ones:


COPY:
"I'm a filthy rich executive. I hear the market's down a million points. I freak out. I spill my large espresso. The searing pain makes me slam on the brakes. Uh-oh. Your fault. And your 15-minute insurance may not cover my $90,000 car so I sue you cause that's what I do. So get Allstate. Save money and be better protected from mayhem, like me. Dollar for dollar, nobody protects you from mayhem like Allstate."



COPY:
"I'm a teenage girl. My bff Becky texts and says she's kissed Johnny. Well that's a problem cause, I like Johnny. Now, I'm emotionally compromised. Whoopsies. I'm all 'OMG, Becky's not even hot.' And if you've got cut rate insurance, you could be paying for this yourself. So get Allstate. You could save money and be better protected from mayhem like me. Dollar for dollar, nobody protects you from mayhem like Allstate."


"Tree Branch Mayhem"

COPY:
"I'm a random wind storm. Shakkky. Shaky, shaky, shaky. Shaky, shaky. And if you named your own price on car insurance, you could be picking up this tab yourself. So get Allstate. You could save some cash and be better protected from mayhem like me. Dollar for dollar, nobody protects you from mayhem like Allstate."

Random note - have you seen Allstate's motorcycle ads?
Or the Spanish Mayhem ad? "Soy La Mala Suerte"

Finally, an Allstate.com screenshot...

6 comments:

gwyneth a. jones said...

Great post!...there's something about Mayhem that's just so damned attractive. Just like Puck or Loki such bad boy pranksters are hard to resist.

Lizasan said...

I agree, he is quite the handsome man of mayhem!!

Burgundy said...

Yes, Mayhem is so handsome, but the commercial are so funny! Him in a suit with that pink head band is the best one then the teenager texting. Great job Allstate!

Lizasan said...

Yes, I love the teenager one, too!

The handsome actor is Dean Winters (http://www.imdb.com/name/nm0935921) I know him best from Liz Lemon's ex-boyfriend, Dennis Duffy on "30 Rock!"

He's also been in "Oz" on HBO, "Rescue Me" and "Terminator: The Sarah Connor Chronicles." :)

Joy said...

Have you noticed how much Mayhem looks like Tim Geithner, Treasury Secretary. Maybe we have Mayhem in the Treasury.

Here's a link on my FB page showing them side by side.

http://www.facebook.com/album.php?aid=2067596&id=1516845402&l=67942c04c5

Lizasan said...

I hadn't noticed that!