Saturday, July 3, 2010

"A Smarter Planet," New IBM commercials (Post 1 of 4...)

Are you ready for commercials that actually tell us something? That educate us? Perhaps even encourage, motivate, evoke EMOTION and probe us to understand and want to learn more? What about becoming a smarter planet?

It seems IBM is ready to offer us solutions. Solutions to become a "Smarter Planet".

Visit YouTube.com/IBM and YouTube.com/IBMAdvertising to view the compelling ads I'll be posting in this four part series. And visit IBM.com/SmarterPlanet/ to find out more about their goals. (The Overview page provides a good introduction.)

I'll start with my favorite ads, the ones I've seen airing most recently:


Data Baby:
Data Analysis and Predictions for Smarter Healthcare Decisions
 
YouTube video description: "At Toronto Hospital, IBM helps doctors evaluate data from patient records. Real, volunteered, patient data was used to create the data visualizations depicted in this spot. Through data analysis, doctors can identify danger signs and make intelligent decisions to prevent life-threatening infections."
Copy: "This is a baby. A baby generating data in a neonatal ward. Every heartbeat. Every breath. Every anomaly. From over a thousand pieces of unique information per second. Helping doctors find new ways to detect life-threatening infections up to 24 hours sooner. On a smarter planet, analyze the data and you can predict what will happen faster. So you can do what they're doing in Toronto. And build a smarter hospital. Let's build a smarter planet."
(Short version here. Soundtrack: "Boatfriends" by Black Moth Super Rainbow)


Data Transportation:
Data Analysis Makes For Efficient Transportation Solutions
YouTube video description: "Harnessing real-time transportation data can help cut commute times and reduce carbon emissions. See how IBM is helping to build smarter transportation systems in places like Singapore and Stockholm."
Copy: "This is data. Data generated by people moving through a city. People in cars on trains, on buses. When you can see data as it happens, it can help cut commute times by 50%, reduce carbon emissions by 14%. On a smarter planet, we can capture, analyze and use data in new ways to do what they're doing in places like Singapore and Stockholm and build a smarter transportation system. Lets build a smarter planet." 

Data Energy:
Analyzing Data from Energy Sources

YouTube video description: "Data is generated from various energy sources. Harnessing that data can allow organizations to run more efficiently, and help prepare for alternative energy sources, adopt electric vehicles, and prevent blackouts. Utilizing real time data from energy usage, like in California, can help build a smarter energy system."
Copy: "This is data. Data generated from an electrical grid. From wires, streets, businesses, homes. When you can harness data, you can do things you couldnt do before. Prepare for alternative energy sources. Accelerate the adoption of electric vehicles. Help prevent blackouts. See the data from energy usage as it happens and you can do what they're doing in places like California...and build a smarter energy system. Lets build a smarter planet." 
(shorter version)

Perceptions:
Making Sense of Data On A Smarter Planet
YouTube video description: "IBM helps businesses analyze disparate sources of data in real-time, helping transportation and banking industries make smarter decisions."
Copy: "IBMer John Cohn: We are surrounded by information. Human beings use their 5 senses to understand the world. On a smarter planet, organizations now have the same ability to analyze data from multiple sources and make sense of it instantly. Banks can anticipate credit fraud. Trains run with fewer delays. The more types of data we understand, the smarter we become. I help organizations sense the world around them. I'm an IBMer. Let's build a smarter planet."
(Soundtrack: Philip Glass)

The Road:
Intelligent Data Management and Analysis For A Smarter Planet
YouTube video description: "IBM helps businesses gather real-time data for efficient analysis. The up-to-date insights inform actionable business solutions."
Copy: "If you were to stand at a road, and the cars are whipping by, and all you can do is take a snapshot of the way the road looked five minutes ago. How would you know when to cross the road? 9 out of 10 organizations still make decisions this way every day using out-of-date information. The organizations that are most competitive are going to be the ones that can make sense of what they learn as fast as they learn it. That's what I'm working on. I'm an IBMer. Let's build a smarter planet."


Before I conclude this post, I'd like to direct you to IBM's "Smarter Planet" blog, ASmarterPlanet.com.

It was there that I found a link to IBM's Social Media YouTube page where I found the intriguing video below,
"The Internet of Things."


YouTube video description:
"Over the past century but accelerating over the past couple of decades, we have seen the emergence of a kind of global data field. The planet itself - natural systems, human systems, physical objects - have always generated an enormous amount of data, but we didn't used to be able to hear it, to see it, to capture it. Now we can because all of this stuff is now instrumented. And its all interconnected, so now we can actually have access to it. So, in effect, the planet has grown a central nervous system.

Look at that complex set of relationships among all of these complex systems. If we can actually begin to see the patterns in the data, then we have a much better chance of getting our arms around this. That's where societies become more efficient, that's where more innovation is sparked.

When we talk about a smarter planet, you can say that it has two dimensions. One is to be more efficient, be less destructive, to connect different aspects of life which do affect each other in more conscience and deliberate and intelligent ways. But the other is also to generate fundamentally new insights, new activity, new forms of social relations. So you could look at the planet as an information, creation and transmission system, and the universe was hearing its information but we weren't. But increasingly now we can, early days, baby steps days, but we can actually begin to hear the planet talking to us."

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