Wednesday, July 28, 2010

Haagen Dazs new commercial, "Ode to Flavour"

The ad below, “Ode to Flavour” from Haagen Dazs, is simply, beautiful. The copy is as graceful as the art direction. And it’s not a “see and say” ad… meaning the scenes we see don’t match perfectly with the copy, and I'm more than ok with that. (Those kinds of ads drive me nuts sometimes; not very good uses of creativity if you ask me.) You can see the ad at, too.


“To the seekers of things which are one of a kind. The authentic, the rare, the hard to define. To those who can judge a fruit by its scent, know all things great require time and intent. To those who’d climb mountains or sail across seas for the perfect vanilla or honey from bees. To the lovers of orchards where simple is grown, who treat every bite as a world of its own. To those always searching for what’s pure and what’s real, from we who believe, we know just how you feel. Haagen Dazs.”

(The ad was filmed in Fiji and New Zealand and created by Noah Marshall of The Sweet Shop and Goodby Silverstein.) 

Here’s another ad with stunning art direction from Haagen Dazs, "Melt Together" from 2009.

And here is a Director’s commentary of "Melt Together" followed by a “Making of” video.


Finally, here’s a totally different take on strawberry ice cream,
(Agency: JWT Japan, Production Company: Partners, Director: Kathi Prosser)

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