Monday, May 10, 2010

A Spec ad that Stands Out

I truly enjoy finding spec ads that not only stand out from the crowd, but are also more creative and BETTER than many commercials I see airing on tv...

Today's example: Igor Martinovic's spec commercial for Adidas, "inspired by the first World Cup ever taking place on the African continent" (in his words). It was filmed in Long Island with local children from New York City.

What do I like about this ad in particular? The music and sound choices, the lighting, the camera angles, THE FEET, the expressions on the faces of the kids... I think it is moving and engaging.

Igor was Director of Photography for Man on Wire (2008), winner of an Academy Award for Best Documentary in 2009 and a BAFTA for Best British Film the same year. Find out more about Igor on his website; he is looking to enter the advertising world and this spec ad is his directorial debut.

Watch his spec ad now below:

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