Tuesday, May 11, 2010

"More Birthdays" (American Cancer Society)

Saw the ad below today from American Cancer Society ("the official sponsor of birthdays") for their "More Birthdays" campaign on the big screen (at the movies).

   Simple and creative concept, clear copy and powerful, inspirational (almost bringing a tear to my eye) images. 

Here it is: 

 (There's also a 30 second version) 

When I got home, I logged on to MoreBirthdays.com (didn't even have to write it down, just remembered the commercial thoroughout the whole movie.) Here's some copy from site:

"Creating a world with more birthdays"

"Join people around the globe who are passionately committed to making a world with less cancer and more birthdays a reality!
The movement for more birthdays is about everyday people coming together to make a meaningful difference. There are so many ways to create a world with more birthdays. Whether you are keeping your family healthy to stay well, finding the best resources to help a friend or loved one deal with a diagnosis on their journey to get well, or becoming active in your local community to fight back and find cures for this disease, together we can help make sure that cancer never steals another year of anyone’s life.
Every day more people are joining the movement to create a world with more birthdays. Our strength and commitment fuels the movement’s growth, honors those that have been affected by cancer, and reminds us all how special one more candle, one more cake, and one more celebration with the people we love truly is.
Want a world with more birthdays? Join the movement today, because there’s no such thing as too many candles!"

See more "More Birthdays" commercials like the one above (and the one below)

Connect more with the "More Birthdays" campaign by sending an e-card,
visiting their Facebook page,
and learning about the "More Birthdays" iPhone app. 

Finally, here's a making of "More Birthdays"

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