Wednesday, April 28, 2010

Puma Fuseproject Packaging

    I love innovative packaging!

If you've bought a pair of shoes from Puma lately, you probably received them in a "clever little bag." 

Why?  Watch the video below from Puma's YouTube page...

Puma hopes that this"revolutionary shift in Puma's pawprint" will not only change changing their business, but also the shoe industry as a whole, while contributing to a better world. 
They say, "it's time we put our boxes to use, by not using them."
From the YouTube video description: 
"PUMA and Yves Béhar developed over 21 months a more sustainable packaging and distribution system in keeping with PUMA's ongoing commitment to sustainability." 

Learn more at 

And connect more with the Puma brand on their Facebook page.

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