Thursday, April 22, 2010

Gillette - June 6?

Gillette wants you to know that "something even better" is coming on June 6.  
   So what is it?  
      I found out! It's their "Fusion ProGlide" razor.

Watch their new promo ad, "See What's Next," below: 

And here's a screenshot from their website:

From Gillette's press release:

Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance:

1. Re-engineered Low Cutting Force Blades with 15% thinner, finer edges and our advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull.

2. A Blade Stabilizer to maintain optimal blade spacing for comfort while allowing the blades to adjust to the contours of a man’s face.

3. A streamlined Snowplow Comfort Guard which channels excess shave prep to help maintain optimal blade contact, stretching the skin for a close, comfortable shave.

4. An Enhanced Lubrastrip™ , 25% larger than before, infused with mineral oil and lubricating polymers, enabling the razor to move smoothly over skin even on repeat strokes.

5. An improved Precision Trimmer including an enhanced blade, a comb guard to better align long hairs, and new rinse-through slots.

6. A Redesigned Handle with bigger, more ergonomic grips for better control, enhanced weight and balancing and improved transition between front and back shaving surfaces.

7. An innovative Microcomb, exclusively on Gillette Fusion ProGlide Power, that helps guide hair to the blade.

Carl P. Haney (Vice President, Research + Development, P+G Beauty and Grooming) says,
"We measure our success in the real world, not just in the laboratory... Our deep understanding of men, their emotional motivations, their daily grooming rituals and the physiology of their skin that enables us to deliver meaningful benefits, not technology for technology’s sake."

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