Wednesday, April 28, 2010

Exxon Mobil's "Send My Teacher" campaign

I saw an ad at the gym a few weeks ago (I think it aired during the Master's) and it really caught my attention. I can't find it on YouTube, but you can see it here.

The company: ExxonMobil. And the promotion: (where you can nominate a teacher to send to The Mickelson ExxonMobil Teachers Academy, started by golfer Phil Mickelson and his wife... the deadline is Oct. 31, 2010 for third to fifth grade teacher nominations.)

My favorite part of the commercial?
   The titles for the children: "Senior Looker-Insider," "Head Tinkerer" and "Chairwoman of Curiosity." (Phil Mickelson's title: "Former Tinkerer and Masters Champion.") ...I also really liked the simple color choices and playful background music. 

Here's some more information about and The Mickelson ExxonMobil Teachers Academy.'s "Learn About Us" summary:

"You learn a lot of cool stuff from your teachers everyday. But where do teachers go to learn more about stuff like math and science? Some teachers get to go to the Mickelson ExxonMobil Teachers Academy. The Mickelson ExxonMobil Teachers Academy is a cool summer camp just for teachers! 

At the Academy, teachers do lots of fun math and science experiments to share with you in the classroom. The experiments seem like games, but really they help everyone learn about math and science! The Academy was started by pro golfer Phil Mickelson and his wife, Amy. They worked with ExxonMobil to create a special learning environment for teachers. They are joined by math and science experts from the National Science Teachers Association and Math Solutions who teach the teachers at the Academy. They come up with fun ways to learn math and science while playing with balloons, rocket cars and marbles. Anything is possible in math and science!"

   ExxonMobil's summary of The Mickelson ExxonMobil Teachers Academy:

Today, in fields like medicine, computing and energy, the U.S. needs more brilliant young minds than ever before. Yet, as the need for brainpower grows, the number of our nation’s young people pursuing careers in these areas is decreasing. Fortunately, we believe this trend can be reversed, which is why we partnered with professional golfer Phil Mickelson and his wife Amy to launch the Mickelson ExxonMobil Teachers Academy in 2005. 
     Each summer, 600 third- through fifth-grade teachers from school districts across the country attend the Mickelson ExxonMobil Teachers Academies. The Academies offer a five-day program, with camps in New Jersey, Texas and Louisiana, designed to provide third- through fifth-grade teachers with the knowledge and skills necessary to motivate students to pursue careers in science and math. 
     "As someone who uses math and science every day in my career, I recognize the importance of encouraging children’s interests in math and science and equipping educators with the tools and resources they need to succeed in the classroom," said Phil Mickelson. "The Academy is an opportunity for teachers to share best practices with colleagues and pick up tools to positively impact the science and math education students receive."
     Two of the leading teacher-training organizations in the U.S., Math Solutions Professional Development, founded by Marilyn Burns, and The National Science Teachers Association, design the curriculum, provide instructors and manage the daily activities and logistics of the Academy.
     Invitations to attend the Academy are traditionally extended to school districts based on Phil Mickelson's PGA Tour schedule and major ExxonMobil work locations. In 2008, the Academy expanded the opportunities for third- through fifth-grade teachers to attend the 2009 Mickelson ExxonMobil Teachers Academy by opening an application process for teachers from across the U.S. The program will continue in 2010. To learn more about how teachers can be nominated and apply, visit

See videos from previously nominated teachers at the Teachers Academy YouTube page
and find out more about the Teachers Academy in articles from USA Today and Business Wire.

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