Friday, April 23, 2010

AT+T's "Rethink Possible" commercials

This month, AT+T is airing new commercials for their "Rethink Possible" campaign. (Out of all of them, I've seen "Ripple Effect" the most, but my personal favorite is definitely "Birthday.")

The commercials all have different themes such as voice and data delivery on their 3G Network (Conversations), Universal Broadband (Education: "Just think what would be possible if everyone had high-speed Internet...") and U-verse Total Home DVR (Entertainment).

Here's a two-line summary from ATT.com/RethinkPossible:
"Our brand promise is to Rethink Possible. But it's more than a slogan - it's the expression of what we stand for. It's what we strive to do every day so you can stay connected to the people and things that matter to you most."

From another landing page with additional info about the campaign:
"Explore, Try, Do. Rethink Possible is a promise to our customers about what they can expect from us and what we can achieve together."



Introduction:

Copy: "Rethink possible. Expand your boundaries of Can. See whats on the other side of Too Far. Play the Angels Advocate. Outsmart Can't. Put a restriction on your limits and expect to be wowed. Explore, try, do. Because, before it could be done, it couldnt. These are indeed amazing times. Rethink Possible."


(My personal favorite, featuring the song "Pure Imagination" from Willy Wonka)
Video description: "Brings us back to those innocent days of childhood, which knew no boundaries, to remind us of how creativity can be rediscovered."


Other "Rethink Possible" commercials...


"Ripple Effect" (I've seen this one the most on TV)
Super: "Any Second Could Be the Second"
Video description: "You never know which moment will be the moment. AT&T offers the fastest 3G network, so you'll be prepared whenever it comes."


"Spelling Bee"
Super: "Access to the Internet makes us smarter. What will happen when everyone has it? Let's find out."
Video description: "Focuses on our support for Universal Broadband. Just think what would be possible if everyone had high-speed Internet..."


"Walking and Talking"
Super: "There's more to great conversations than talking."
Video description: "Thanks to the simultaneous voice and data delivery on our 3G network, the best conversations can go uninterrupted."


"Entertainment Stoppers"
Super: "Sometimes the living room has to be another room."
Video description: "Thanks to U-verse Total Home DVR, many places can be your happy place."

(All of these ads came from YouTube.com/ShareATT) 


Here's a screenshot of ATT.com/RethinkPossible:



Connect more with AT+T on their Facebook page, and also at Twitter.com/ATTNews and Twitter.com/BizSolutions.
 

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