Monday, February 1, 2010

"You Don't Know Quack"

 "If all you know about us is 'AFLAC!,' then you don't know quack," 
       says the new commercials from  Aflac.

  Personally, I think the new ads are a lot less annoying than the older duck ads that seemed to be all about the duck and less about what made Aflac different from other insurance companies. Additionally, I really like the visuals and the simplicity of the ads. Here are two of them below, "No Cost" and "Pays You Cash."


The ads were created largely in part by The Zimmerman Agency in Tallahassee, Florida (part of the Omnicom Group.) 

Find out more about Aflac's new campaign at YouDontKnowQuack.com. You can also learn more from a visual presentation (below, found on Aflac's YouTube page) or a visual/audio explanation. Also, here's an article from the New York Times about the new ads and the shift from Aflac's old ad agency, Kaplan Thaler. And find the duck on Twitter here.

 

Here's a duck-themed screenshot of Aflac.com...

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