I have to admit, sometimes PSA's drive me crazy. But recently I saw an ad for Think B4 You Speak from the Ad Council that didn't make me change the channel. The ad is about using the word "gay" for something derogatory. It's something I hear a lot of people say and even though I have gay friends, it never really bothered me. But it obviously bothers a lot of people and I think this ad was a clear, honest and slightly humorous way to let people know that using this word in such a way is a problem. The tag: "Imagine if who you are were used as an insult. When you say 'that's so gay,' do you realize what you say? Knock it off."
This ad was created on a volunteer basis by ArnoldNYC. You can find the campaign's landing page at ThinkB4YouSpeak.com. And here's a link to more information on the "Think B4 You Speak" campaign. There are two other ads I've seen for this campaign, one with openly gay actress Wanda Sykes, "Pizza Shop" and one with Hillary Duff, "Fitting Room." As for the print ads, I really like the simple art direction of one set (shown below) but I think the message in the bottom right corner could be upsized some to make the message more clear. Overall, I think the print and television ads relay the message of the campaign to people more directly than the radio spots. Here are 3 of the print ads:
(Images from http://www.adcouncil.org/default.aspx?id=539)
Searching around the Ad Council site for other campaigns, I found Fatherhood Involvement and the correlating "Cheerleader" ad on Ad Council's YouTube page. Copy: "The smallest moments can have the biggest impact on a child's life. Take time to be a dad today." It totally cracks me up and when I see it, I want to watch it twice! This is probably my favorite that I've found so far on the the Ad Council site and YouTube...
Here's a link for more information about the "Fatherhood Involvement" campaign. I think the radio spots are just as strong as the tv ads. Not such a huge fan of the print ads, however. This campaign was also created on a volunteer basis by Campbell-Ewald.
Here are some more causes I enjoyed browsing:
* Wildfire Prevention (Good 'ol Smokey Bear)
* Credit Scores Education (Credit Fairy)
* Lifelong Literacy (Ad Council link)
* Inspiring Invention (Ad Council link)
And lastly here's a 15 second spot for AmericansForTheArts.org called "Brahms Breakfast." I think it's a simple, fun way to remind parents that the morning is a great time to feed children nutritionally and educationally. Find out more about the Arts Education campaign at AdCouncil.org.