"The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course."
Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt
Released: December 2012
"Tired of hearing BS from your bank on home loans or mortgage refinancing? At LendingTree.com we give you straight answers with our easy-to-use tools. Get quotes from lenders within minutes and compare them side-by-side along with customer ratings."
"Lexus brings Amazing in Motion to life. 'Steps' tells the story of an 11-foot tall figure, brought to life by puppeteers, as it moves through the city in search of something."
"Performing Motion - Steps" "Is it possible for 11-foot tall figures to move with grace and energy? Watch how the puppeteers perfected their movements for Lexus' Amazing in Motion - Steps."
"Designing Motion - Steps" "How do you create 11-foot tall figures? Very carefully. Richard Van Den Bergh, model making supervisor, describes the excitement and challenges of making these incredible pieces featured in Lexus' Amazing in Motion - Steps."